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The Beauty Products for Women Over 40 I Rely On

The Sephora savings event is on now and if you're anything like me, this is your signal to stock up on your old reliable beauty favourites (and perhaps invest in a new palette or two that will make you feel current even though you haven't updated your makeup routine since Friends was on the air.)

Or maybe that's just me.

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Even if you're not in a mood to shake things up, chances are midlife is making you pay more attention to your skin and beauty. Things change on the daily at this age, amirite?

Over 40:
  • your skin type might be different. My skin went from normal to dry, especially during the winter, and my old moisturizers just weren't having the same impact
  • products like under eye concealer that once effectively hidethings (ie. dark underye circles from staying up way too late scrolling Instagram) now highlight the wrinkles and fine lines
  • things you thought would never happen to you - thinning eyebrows, a double chin, saggy skin - are staring back at you in the mirror
  • the matte foundation, concealer, blush look you've relied on for decades suddenly looks old and dated
  • age spots, freckles, skin tags, wrinkles, stray hairs... new ones appear every day and in the weirdest of places
  • you have no idea how to achieve that glowy, dewy look your teenager effortlessly puts together. Perhaps you need to watch the TikToks she's been learning all her makeup tricks from

Isn't it ironic that you finally feel most true to who you are in your 40's and 50's... but you don't recognize the person staring back at you in the mirror?

While I can never bring back the 'old me', updating the beauty products I use is one way to love who I am now. If you'd like to find products for your changing self, here's the ones I'm currently relying on as a 54 woman who is determined to look and feel the best she ever has in her life.

Note: affiliate links have been used in this post for shopping convenience.

Shop all the beauty products HERE.

Skincare products for women over 40:


I never used to worry about my skincare. I'd go to bed with makeup on, I'd do little beyond moisturizing daily. But over time, my skin started looking dull, the age spots appeared and I needed "more". 

Lately, I've added gua sha to my skincare routine to help sculpt my face and really help absorb the products. Daily toner, using products with retinol and niacinamide and specific nighttime serums have really made my skin look its best. I took my good skin for granted but now I'm actively working to keep it nourished and healthy.

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Makeup and Beauty Products for Women Over 40:


I've always been into makeup. Blue eyeshadow and frosted lips in the 80's gave way to Mac Spice lip liner and black liquid eye liner in the 90's (and 2000's if I'm being honest, lol!). These days, in a blow to my ego, makeup is a bit more focused on "hiding" imperfections than it is adding colour and shade.

It starts with a good primer and then skin color corrector and under eye concealer (I swear by Bobbi Brown products for this. They don't get cakey or emphasize the fine lines like other products do). The foundation I've been using for years is now paired with contour and highlighter to bring dimension. And yes, the eyebrows need much more work now (they are thinning at an alarming rate!) and so do the lips

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Haircare and Body Care Products:

Gone are the days when I could rely on drugstore shampoo, the cheapest mousse, and hairspray to get my hair ready. Now, the hair is thinning and coloured and needs maintenance (if you color your hair at home, One N Only Permanent Hair Color is excellent at covering the greys). I am obsessed with this shampoo and conditioner and hair mask which we discovered in Japan. This hair spray adds the perfect finishing touch.

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Let's face it, once you're over 40 you're constantly reminded about your age. But how lucky are we to get to embrace the laugh wrinkles AND have products that help us feel beautiful and vibrant at any age.

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